Branding is Everywhere.

It’s hard not to come face to face with branding within our everyday lives. It is everywhere and is an endless sensory experience. From drink bottles to adverts on public transport, we are subjected to branding and pop-culture constantly, even without realising it. Brands play an increasingly important role on how we live. They define who we are, our standards of living, how we live and ultimately, our quality of life. Because of this, a company’s brand is its most important asset. As the consumers enjoy a wider selection of choice and variety, brands have to fight a lot harder for their development and survival.

So what is Branding anyway?

Branding is about sharing the love of an idea, product or service with an audience. It is how the audience identifies the organisation and how the consumers will notice the brand and realise it instantly. A brand is a representative embodiment of all the information connected to an organisation and is there to create connotations and expectations among consumers. A brand often includes a clear logo or identity, typeface, symbol and tone of voice, which is used to represent unspoken values, ideas and even personality. The chosen branding style should convey the essence and core values of the organisation, either through a logo, advert or other types of media. Designers have to create the impression that a brand associated with an organisation has a certain quality or characteristic that makes it special or unique.

Some consumers look at branding as being very important and have a large influence in their lives. One of the reasons being that certain high end brands denote a certain attractive quality of characteristic and branded products often usually command higher prices. If there are two products that look completely identical, but one of the products has no branding and is just a generic item, consumers often select the more expensive branded product on the basis of the quality and the reputation of the brand owner.

Elephant and Castle Shopping Centre Observations

The space is in the middle of Elephant and Castle and has a market surrounding it. The shopping centre was built in the 1960s and is surrounded by moving traffic and a network of subways as the only means of access. There is an odd combination of people, languages, noise, smells, bustle, subways, traffic and 1960s architecture is almost Blade Runner-esque.

Lecture 02: Line and Memory

This lecture introduced me to the relationship between line and memory. We looking at the cave paintings of animals in Chauvet in France and abstract hand prints in El Castillo in Spain. As a class, we looked at the possible meanings behind each of the paintings and reasons why they were drawn. Were the paintings pieces of art or were were they put there to communicate ideas or to teach others?

chauve_html_m431b747cIn groups of 3 we then had to come up with as many different types of lines as possible and they could be as crazy or as simple as you liked. So we drew lots of different types such as dotted, zig zag, a heartbeat and more metaphorical lines like ones from a poem.

‘Every thing is a parliament of lines’ Time Ingold in ‘Lines’, 2007

In this lecture we also looked at Tim Ingold’s ‘Lines: A Brief History’, 2007. He categorises the different types of lines such as  gesturing, walking, weaving, observing, singing, story-telling, drawing & writing.

We discussed how penmanship is not as important now and people learn to read and type more than to read and write. Tim Ingold agreed that feelings can be conveyed more through authors handwriting than typing on a computer ‘In typing and printing, the intimate link between the manual gesture and the inscriptive trace is broken. The author conveys feeling by his choice or words, not by the expressiveness of his/her lines.’

Moving on to the subject ‘memory,’ we also discussed how people have different methods of remembering things. These are: visual,auditory.songs or verse, lines of a play, faces, names, Numbers, dates, smells, meals, jokes/humour, relationships (friends/lovers),places, directions, facts, grammar, words and expressions (verbal) and lists.

The lecture then ended by us all drawing a line to represent our journey home from university using only lines.20150129_182905-120150129_183020-1

What is a blog?

A blog is a regularly updated online personal diary consisting of posts appearing in reverse chronological order with the most recent entry appearing first. Blogs typically include comments and links to other pages to increase interactivity. It is a place to express yourself to the world and a place to share your thoughts and your passions. Really, it’s anything you want it to be. There are many people who like to share the details of their days and they may post twenty or thirty times a day, detailing what they ate for lunch and where they went to eat it. On the other hand there are bloggers who give almost no detail about their lives, but write instead about a hobby or interest.